Were do you go when looking to find a house to buy or rent a place?  The internet is just the obvious place to go and look.  There are so many platforms and internet sites it makes it really difficult for the agents to be on all of them.

In an ever-changing world, one can’t help but feel overwhelmed when trying to keep up with latest trends and tools available to make sure you obtain the maximum exposure for your property when placing it on the market.

Social media is an important topic within marketing these days and usually one that intrigues many businesses as to how to use the likes of Twitter, Instagram, Facebook, to name just a few, to help them build their brand awareness and ideally extra customers and sales.

The good news is that it isn’t rocket science to master social media and get the desired results you are searching for, the bad news is that everyone else is trying to do the same so you need to be individual and constantly in front of your competitors if you are going to attract the target audiences that are likely to engage with your business.

“Social media has become a crucial communication channel for the real estate industry. More and more platforms are launched every day, and with time so limited, it has become the way in which people communicate with each other.”

“Social media offer agents the ability to generate property videos at the touch of a button and to stay up to date with the latest news both nationally and internationally,” he says.

“This is very important as your potential purchaser or dream home could be anywhere in the world.”

Social “selling” also gives a platform for agents to directly interact with clients on a daily basis and to build connections and relationships.